It all started with me (Deb), two dogs, and a serious obsession with real food. I was already feeding myself well — so I started asking why our dogs weren’t getting the same.

Once I switched my dogs to a raw, whole food diet, the difference was wild. Healthier skin, better guts, calmer minds. People noticed — and I became the go-to dog food lady for my mates.

I created My Dog Food Bag and started sourcing clean, sustainable meat and treats for others too. No fluff. No filler. Just stuff I’d feed my own dogs.

Now, 9 years later, I’ve got help on the packing bench (hallelujah) and I’m shifting into full-time consultancy — because great products are just the start.

I’m here to make things clearer, easier, and better for people who want to do right by their dogs — and feel good doing it.